Experience
Advertising Specialty INstitute
Director of UX, Current
Oversee the visual design and user experience for a SaaS product used by Distributors and Suppliers of Promotional Products
Manage a team of UX designers and researchers across three (3) product teams, each working with their own set of developers, QA, and Product Owner
Work with Product Owners and Developers to determine criteria for new product features and designs
Brownstein Group
Director of Digital, 2017-2021
Head of the Digital Department; directly managing two developers and a UX strategist
Member of Business Leadership Team
Mentor and oversee creatives to ensure accessible, responsive and modular design approach
Lead digital strategy and creation of site architecture, wireframes and prototypes for new and existing clients
Work with new business lead to actively pitch, bringing in nearly $500k in the last year with integrated digital business
Restructured department and created process to increase efficiency, productivity and agility
REI
Senior UI Designer, 2015-2017
Managed and mentored a team of three UX/UI designers
Lead Designer on first ever, Cannes award-winning, OptOutside Campaign which included digital concept, experience, and interaction which resulted in 7 billion impressions, high traffic and over 1 million sign ups
Lead Designer on Anniversary Sale experience from concept to completion which included working with cross divisional stakeholders, digital design & asset creation
Lead Designer on Membership Page redesign which included partnership with several teams, researchers, and leadership
Refreshed several key brand pages to optimize traffic and conversion rates
Proven Collaborator in asset creation including on set art direction with in-house photography studio, asset reviews and approvals
Work hand in hand with copy editors, usability researchers, front-end developers, and design partners as an autonomous contributor to site production and maintenance
Presented frequently to key stakeholders including the CCO of the company
Real networks
Senior UX/UI Designer, 2014-2015
Primary designer for RealPlayer Cloud web app
Worked directly with the development team on all UX/UI changes to both desktop, tablet and mobile
Worked with cross-divisional partners to rebrand and redesign the web app from RealPlayer Cloud to RealTimes with the addition of video
Presented frequently to key stakeholders including the CEO and CCO of the company
ShareBuilder 401k
Interactive Art Director, 2013-2014
In-house designer responsible for all marketing materials, creative content and conceptualization
Working with my design partner, we created all marketing strategy, content, designs, code and copy for emails, landing pages microsites for the sales team
Utilizing analytics and SEO redesigned the ShareBuilder 401k site to perform more efficiently and increase CTR and decrease bounce rates
PartnersCreative
Interactive Art Director, 2013
Worked directly under the Creative Director overseeing all aspect of design for print and interactive materials
Assisted the pre-press manager on color correction and mock-ups for all print
Worked with web developers for all template selection and wireframing
Lead designer on successful rebranding project for MountainLine
Worked directly with photographers to schedule photoshoots and purchase photography
Art directed photoshoots for multiple projects
American Eagle Instruments
Graphic Designer/Marketing Associate, 2012-2013
In-house designer working directly under the national and international sales manager
Created all brochures and catalogs, working with the printer on color corrections
Worked with product engineers to develop new packaging for new instruments and instrument collections
Redesigned the website to allow for a truly e-commerce experience
Designed booth pieces for Trade shows
Digitas Health
Art Director, 2010-2011
Worked on two different teams, Apoquel and Victoza
Managed up to 5 designers on the creation of flash and rich media banners, collateral and site redesigns while maintaining brand standards
Work hand in hand with copy editors, usability researchers, front-end developers, and design partners as an autonomous contributor to brand sites, mobile apps and pitch work
Tierney
Art Director, 2008 - 2010
Work hand in hand with a copywriting partner on collateral, print, outdoor, online banners and television
Worked with the in-house art buyer on image selection, purchasing and photo shoots
Clients included Bayer Environmental Science, Boiron, TD Bank, PECO, Cooper Hospital and Independence Blue Cross
Presented frequently to clients and the Creative Director
EDucation
The Creative Circus
Art Direction, 2005-2007
The University of Maryland
B.A in Advertising, 2001-2005
Efficiencies
Sketch, Abstract, Invision, Photoshop, Google Analytics Certified, Zeplin, Illustrator, InDesign, HTML, CSS, CMS, Wordpress, Hotjar, MailChimp, Hubspot, JIRA